Top 10 mistakes personal trainer
A worthy goal for any dedicated personal trainer is to search for the perfect
system that ensures continual business success. But is there one system that can assure this, or will true success come from experience, a willingness to evolve, and the ability to learn from mistakes? Being open to occasional failure and having the strength to view this as an opportunity to grow is a virtue that will keep trainers heading in the right direction.
With that in mind here are ten common personal training mistakes, along with potential solutions and workarounds.
1 Singling out a narrow target market.
Many PTs do not teach group sessions, although PT and group exercise are complementary to each other. With this in mind, it makes sense that service offerings cater for both of these possibilities. The up sell opportunities from solo PT to group sessions to find new one-to-one clients are incredible; the audience is already interested and so converting/upgrading client offerings are easy, and great for business. Also, having a range of class and solo PT service offerings brings refreshing variety to the day job and more stability to potential revenue streams.
2 Stagnating and regressing in subject knowledge
Many people qualify as a professional in a subject matter and then do not continue to regularly develop their skills and knowledge.
Personal training is no different, and it is vitally important to remain up to date with knowledge and abilities through continued professional development (CPD).
3 Believing your reputation supersedes you
It is often easier to get to the top than it is to stay there; remember what it took to get
to where you are - replicate it again and take it further still. With a huge world of competition for clients and recognition, it is important to remain flexible to adaptation.
4 Losing touch with fashion and modern
trends. Fitness is like any industry and has dynamic trends that constantly evolve. Many potential clients may be interested in a certain training method or piece of equipment. It is the trainers responsibility to be aware of, have an opinion about and potentially be able to instruct according to modern ideals.
5 Forgetting to perform for the audience
A PT is always on view, and all actions performed with and around clients at any time of the working day, can be witnessed.
With this in mind, professionalism must be considered always.
6 Offering limited and short term payment options.
Many PTs still take payment for sessions via cash in hand, or by cheque before or after each session. Although this is fine, it limits the ability to manage and structure income for the business, and may not be as stable as other payment options. Yearly payment plans and monthly direct debit contracts provide more stable revenue, and are useful when budgeting for future development and expansion ideas.
7 Forgetting about ‘me’. A PT is a role
model to their clients and is looked up to for guidance and leadership on lifestyle management. Although the client should always come first, the power of always ‘walking the walk’ and living in accordance to the rules that they preach is incredibly powerful and inspirational for clients.
8 Single minded naivety.
Although confidence (with a pinch of arrogance!) can help you in your commitment to your ideals, it is naive not to investigate your competitors and respond to local activities.
Networking with local businesses and creating a strong community around your business will help with marketing opportunities and reputation building.
9 Failure to follow your own advice and rules.
All PT’s know the value of quality goal setting, yet when it comes to day to day business management, they forget to follow the same processes.
Goals need to be regularly evaluated and will evolve with business progression;
losing sight of your goals and straying from your path is a hurdle that can be easily avoided.
10 Falling out of love with the industry and losing your passion.
If things go well, it is easy to become self-absorbed and blinded to the potential stresses
that a heavy workload can bring. One possible side effect is to start to see your day job and
work opportunities as a bit of a chore. If things start to drag, then visions for the future may
also begin to lack imagination and drive. This can be visible to clients and will possibly demotivate them.
Self-reflection, alongside secondary research, will allow PTs to realistically assess strengths
and weaknesses, be open to areas that need to work on, and look to exploit all potential opportunities wherever possible.
The fitness industry is growing day by day, and as a community, we can all learn from each others mistakes. By sculpting a model template of the ideal personal trainer and making this the core of our business, we can create something that
all trainers can aspire to moving forwards.
All Fitness ___ Steve Harrison