Sports Massage Therapy

Sports Massage Therapy
How massage therapy can help your PT business
There is no doubt that the fitness market is becoming more saturated with personal trainers, and as a result, their clients are becoming more selective.
Sports Massage Therapy

PTs who take time to analyse the current climate are recognising the limitations of business models which are predominantly focused on physical performance, and are shifting to models which focus on the overall wellness of clients. In doing so, they are identifying opportunities for developing a stronger marketing strategy, and key to this strategy is massage therapy.

Massage therapy involves the manipulation of superficial and deeper layers of soft
tissue using a diverse range of techniques, to enhance physical function, support
recovery, aid in the healing process, and promote general relaxation and well-being.
Whether you choose to open your own business, work in a health club or alongside a
sports team, being massagequalified is a great way to, increase client retention and 
  provide an additional revenue stream to your personal training business.

How can massage help PT?
Massage is a natural up-sell for PT clients – not only can it boost recovery and support
rehabilitation, it enhances well-being – all of which serve as a great retention tool.
The integration of fitness and massage can also give rise to a number of creative options for packaging services to not only attract new clients, but also retain existing ones.
Like many PT clients, regular receivers of massage therapy will also be loyal to their therapists.
Many PTs find themselves referring clients to other professionals for aches/pains and musculoskeletal issues - which ultimately results in loss of earnings. Massage can help
PTs work consistently with their clients without the interruption of injury. Not only will this
help the client to achieve their goals, it will allow the trainer to maintain their income.

Integrating massage therapy into your business
It’s no surprise that many PTs train the majority of their fitness clients earlier
 in the day or in the evening. With this in mind, massage therapy may help to fill 
 the rest of the day, and can even be promoted as a postexercise recovery plan.

Also, by endorsing the mind-body aspect of your business, massage skills will also help
your business stand out from the competition. Taking a holistic approach that markets
massage as both part of your business, and business culture, will create a strong marketing hook for total well-being, not just physical performance.

Whether you are new to the industry, or an experienced PT, a massage qualification can
provide a unique selling point as well as the skills to work with a more diverse range of
clients. Such skills can also have a knock-on effect on your PT business through new
networking opportunities with allied healthcare professionals and sports teams.

All Fitness __  Sports Massage Therapy
Dave Fiala
Course Lead for Sports Massage Therapy


  1. A person weblog is actually eye-catching. We delight in this. Many thanks with regard to discussing this particular stunning written piece beside me.

    Massage therapy Madrid

  2. My brother plays a lot of sports. He often finds himself in a lot of pain because of it. He has mentioned several times that he would like to get a massage to help him relax and feel better.
    Gary Puntman |

  3. It’s amazing in favor of me to have a website, which is valuable in support of my knowledge. thanks
    Masajes eroticos madrid

  4. If you want to improve your knowledge only keep visiting this website and be updated with the most recent news update posted here.
    Masajes eroticos madrid

  5. Your method of explaining the whole thing in this post is in fact pleasant, every one be capable of effortlessly be aware of it, Thanks a lot.
    Masajes eroticos madrid

  6. Wonderful article! I have progressively ended up enthusiast of your article and might want to recommend putting some new redesigns to make it more viable.
    Madrid massage

  7. Your online journal is dreadfully engaging. Your workshop is huge. I longing to be available there. I am placated with your post. I will visit you for additional redesign. Muchobliged!
    Massage Madrid

  8. Appealing site! Much obliged concerning giving out this prattle. It will be exceptionally productive in standard part of site.
    Sports massage

  9. Awesome article! I have gradually become fan of your article and would like to suggest putting some new updates to make it more effective.
    Massage therapy

  10. Interesting Blog ! It Would be a Great If u Can Provide More details about It.Thank You.

    sports massage near Liverpool & relaxing massage